Wednesday, August 03, 2005

Networking - key to success

Someone recently asked me about the secret to very rapidly growing a small company's market share in a crowded, competitive market. The secret is "relevant partnering", which creates an unbelievable network effect. The more relevant, valuable partners you have to network with, your probability of increasing your channel power 10X increases dramatically. The theory is very simple - 10 relevant partners each generate 10 valuable referrals that you, yourself could not have generated and you now have a factor of 10X (100 valuable referrals). Now the real secret - putting it into action. Execution is always the key to any success plan... :-)


Anonymous Anonymous said...

This sounds very similar to Kevin's dating philosophy... Interesting.

1:31 PM  
Blogger timbertrand said...

You are too much!

7:35 PM  

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